@PROCEEDINGS {ISOBA:1984, title = {Social marketing as a strategy for communicating agricultural innovation in rural development}, author = {Isoba, J. C. G. }, booktitle = {Paper presented at the conference on the Mass Media and Food Production in Africa held at IITA, Ibadan, 9-11 October}, year = {1984}, publisher = {International Institute of Tropical Agriculture (IITA)}, address = {Ibadan, Nigeria}, }