@TECHREPORT {SPILSBURY:2004, title = {Evaluating the marketing opportunities for banana and its products in the principal banana growing countries of ASARECA: ASARECA monograph, No. 7}, author = {Spilsbury, J. and Jagwe, J. and Wanda, K. and Nkuba, J. and Ferris, R. S. B. }, year = {2004}, institution = {International Institute of Tropical Agriculture (IITA)}, address = {Ibadan, Nigeria}, note = {RTB; Banana; Plantain.; 44p.}, }